Modern Digital Signage Software Solutions

In the early days of digital signage, folks would be happy with showing PowerPoint slides on big CRT monitors. They could show animations, pictures, videos and text in a continuous loop. The use of motion was better than static, printed material. It didn’t really matter if the content was well designed. The novelty factor was often enough to get the message noticed.

However, there were still lots of issues around updating and scheduling content. The first solutions were little more than scheduling engines with very basic capabilities. The other issues centered around connectivity. Network connections were slow and difficult to configure which often meant updating content by CD or DVD since this was before 3G mobile data and high capacity USB storage.

Plasma flat-screens were just coming out on the market. These were a big improvement over CRTs and rear projection LED TVs however they were still very expensive, heavy and were prone to “burn-in”. Content creators needed to make sure there were no static images on screen for too long otherwise the graphics would get permanently embedded in the display. This improved a lot in later years to the point where it’s no longer an issue. You can’t buy a Plasma screen anymore but some of them are still in use today.

Technological and manufacturing advances meant bandwidth increased exponentially as did PC and display screen performance. We now have a wide range of playback options for our content. We can use small form factor or “stick” PCs, Android media players that come in various shapes and sizes or even tablets.

Digital signage software solutions have also improved dramatically over the years. Solutions can be hosted locally or in the cloud. Content is now mostly video-based and there is a lot more streaming data available. Live data is also quite common so there is less and less reason to be showing cable TV programming on a public screen.

It’s also important to mention that dashboards have become more accessible via mobile devices so network operators and brand-owners can control their message from virtually anywhere.

Gone are the days of the “sneaker net” where CD-ROMs were shipped out across the country.

Modern solutions can trigger content and respond to various sensors. For example, motion sensors can be used to switch content with a wave of the hand. Digital signage screens can show on-demand content when an alarm is triggered or when a RFID tag is present. Lately, beacons have become more popular and some are used to trigger specific content based on proximity. Beacons are also used to exchange content with smartphone users. For example, promotions or other targeted content can be sent out when someone walks by a digital display.

Modern digital signage software products must evolve constantly and adapt to emerging technologies so they can benefit today’s advertisers and brand owners.

Maintain Cost-Efficient Bunker Consumption Through Shipping Software

Carrier operators are recently shaken up by significant developments involving one of the world’s largest oil suppliers. The shock comes after Denmark-based oil supplier OW Bunker has filed for bankruptcy this year, citing up to $750 million in debt due to alleged fraud. Analysts say this will spark a domino effect as carrier managers are hard-pressed to find alternative suppliers and make up for exposed amounts. Increases in the market price of fuel are also feared. This spells only tough times ahead for many carrier operators, especially those without shipping management software.

It is essential in the maritime services sector to adopt cost-efficient ways to stay afloat in such a volatile industry. It is volatile in the sense that it experiences numerous events that challenge profitability, such as OW Bunker’s filing for bankruptcy. Such scenario has prompted an increase in the demand for effective marine software solutions.

However, companies that already have integrated shipping management software are well-prepared to meet such challenges and shipping software companies have already churned out a variety of cost-saving solutions that profess better management of bunker consumption regardless of various scenarios.
Prior to the development of integrated shipping software, carriers relied on structural modifications to render their vessels more fuel efficient. For instance, modified fins can be considered for better speed regulation. The downside to this is that modification costs a fortune and takes a long time to install. Modern shipping on the other hand relies on digitizing speed calculation and management through intelligent voyage calculation. The system automatically estimates and determines ideal vessel speeds. It makes complex calculations that can accurately identify fuel-efficient speeds without compromising on-time deliveries, in a sense leading to bunker savings.

Other factors such as weather conditions and technical failures also pose risks to effective fuel consumption. Operators are powerless with regards to these, which is why they need a shipping software system that mitigates the effects of such scenarios. An intelligent voyage calculation system can make precise estimates as to current position and voyage duration. It then recommends a wide-range of actions that the crew can undertake to keep fuel intake within ideal limits while minimizing, if not eliminating, delivery delays.

Marine software solutions also allow for effective fuel management. There are software options that feature accurate fuel usage estimates using sophisticated operations. The software determines the actual consumption needs of the vessel, singling out the “cappuccino effect” which usually happens when filling up the vessel’s engine. With sophisticated bunker management software, monitoring bunker activities can work like a breeze. Carriers can breathe a sigh of relief knowing that they are consuming bunker volumes actually needed for particular voyages. Imagine the savings it entails!

Commercial shipping management has come a long way. From making manual estimates on bunker consumption, carrier operators now use marine software solutions to face a variety of challenges to their revenue generation. Despite difficult times ahead for the bunker fuel market, carrier operators can continue making money through automated fuel management processes.

Effective Shipping Business Management With Shipping Software Solutions

Over the years, the process of shipping goods has evolved in many ways. Cargo volumes have increased every year, vessels capacity has grown and the requirements for shipping companies to comply with regulations (i.e. Customs, IMO, etc.) have also increased steadily. Freight forwarders and shipping companies used to depend highly on manual labor throughout the entire shipping process – from packing, to warehousing, inventory, loading, transshipping, and discharging of consignments. Nowadays, much of these tasks have been automated, thanks to modern shipping software solutions which enable shipping companies maximize shipping efficiency.

Maritime software solutions have been developed for companies that provide cargo transport services. They are available off-the-shelf for Shipping companies like Bulk, Tank, Container, RoRo, and break bulk carriers. They are easy to use, can be customized for specific purposes, and can be integrated into existing platforms and applications. Once employed properly, integrated shipping software can provide significant cost benefits and higher level of operational efficiency.

Since no two shipping companies are alike when it comes to their software needs, shipping software companies develop different types of shipping software depending on their functions. Container management software centrally manages a global or regional container fleet and provides visibility on container stock, container expenses and facilitates the planning and forecasting of container stocks. It maximizes the use of a container fleet. It manages complex tasks, eliminates paper works, and provides real-time reports allowing operators to monitor transaction processes from start to finish.

Modern shipping companies use container tracking software to provide their clients visibility on the actual progress of the container transport process. It generates real-time data on the exact location of containers, and provides logs of exact time each shipment leaves the port and of its estimated time of arrival.

Voyage calculation software also known as voyage accounting software enables operators to have an early forecast on costs and income to expect from each port call and/or voyage. It calculates all costs involved including port costs, canal fees, and bunker costs. With these data, operators can proactively manage their cargo mix and simulate the contribution impact for different port rotations or vessel speeds. They can then choose the most cost-effective deployment and rotation of a vessel and avoid expensive and/or less-profitable ones.

To ensure quality customer service maritime software solutions eliminate problems prevalent in cargo shipping such as lost, stolen, or damaged shipments, tracking problems, delayed delivery, uncontrolled transaction costs, and many others. Proper use of these software solutions provides powerful and seamless results, and enables shipping companies to enhance productivity, efficiency, and profitability.

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