Modern Digital Signage Software Solutions

In the early days of digital signage, folks would be happy with showing PowerPoint slides on big CRT monitors. They could show animations, pictures, videos and text in a continuous loop. The use of motion was better than static, printed material. It didn’t really matter if the content was well designed. The novelty factor was often enough to get the message noticed.

However, there were still lots of issues around updating and scheduling content. The first solutions were little more than scheduling engines with very basic capabilities. The other issues centered around connectivity. Network connections were slow and difficult to configure which often meant updating content by CD or DVD since this was before 3G mobile data and high capacity USB storage.

Plasma flat-screens were just coming out on the market. These were a big improvement over CRTs and rear projection LED TVs however they were still very expensive, heavy and were prone to “burn-in”. Content creators needed to make sure there were no static images on screen for too long otherwise the graphics would get permanently embedded in the display. This improved a lot in later years to the point where it’s no longer an issue. You can’t buy a Plasma screen anymore but some of them are still in use today.

Technological and manufacturing advances meant bandwidth increased exponentially as did PC and display screen performance. We now have a wide range of playback options for our content. We can use small form factor or “stick” PCs, Android media players that come in various shapes and sizes or even tablets.

Digital signage software solutions have also improved dramatically over the years. Solutions can be hosted locally or in the cloud. Content is now mostly video-based and there is a lot more streaming data available. Live data is also quite common so there is less and less reason to be showing cable TV programming on a public screen.

It’s also important to mention that dashboards have become more accessible via mobile devices so network operators and brand-owners can control their message from virtually anywhere.

Gone are the days of the “sneaker net” where CD-ROMs were shipped out across the country.

Modern solutions can trigger content and respond to various sensors. For example, motion sensors can be used to switch content with a wave of the hand. Digital signage screens can show on-demand content when an alarm is triggered or when a RFID tag is present. Lately, beacons have become more popular and some are used to trigger specific content based on proximity. Beacons are also used to exchange content with smartphone users. For example, promotions or other targeted content can be sent out when someone walks by a digital display.

Modern digital signage software products must evolve constantly and adapt to emerging technologies so they can benefit today’s advertisers and brand owners.

Guidelines For Choosing the Right Shipping Software Solution

In the shipping industry, choosing a software solution is a crucial undertaking for long-term business growth and sustainability. It is therefore important for shipping companies to maneuver through the selection process with knowledge that not all shipping software vendors offer solutions that could address all their operational concerns.

In order to find the best software, shipping business leaders must always remember that acquiring new information technology should not just reduce costs but also assist the progress of processes to improve efficiency and gain significant business advantage. They must perform the following proactively when selecting the right shipping software solution:

Gather data. Choosing enterprise software solutions that do not meet a company’s operational requirements is a waste of time and resources. It is important to identify key issues prior to starting the selection process.

Develop a list of software requirements. This should be performed in order to find out which requirements solution providers respond to. Only then can a vendor short list be created to determine the candidates.

Request for information and prepare a proposal. Buying enterprise solutions demands scrutiny, piloting and comparison with other similar solutions. A collection of data from different departments of the company should be obtained. The information gathered should clearly define employee responsibilities, business processes, data and work flow for the vendors to identify which areas of operation the software solution is greatly and least advantageous to.

A proposal from the shipping company should be prepared to provide an orderly and sensible view of the business’ environment and ideals for automating vital business processes.

Create scripted scenarios. Conventional strategies for evaluating software have become insufficient for complex integrated systems. Scripted scenarios can be used by companies to help them with software selection. In a scripted scenario, businesses can present a unique challenge that they want to be addressed and resolved. Creating these scenarios provides the opportunity for the company to express their vision for their operational environment following the new software’s implementation.

Have the vendor perform a detailed demonstration. Companies should have vendors arrange a detailed product demonstration using the organization’s scenarios as basis. This should be done in order to avoid the vendor from running the demonstration freely and overlook vital issues that need to be addressed. Evaluating the software can be relatively simple if the software provider will perform a concise demonstration of their solution.

Choosing the most beneficial shipping software solution for liner businesses takes thorough analysis and proactive decision-making. Enterprise solutions can be extremely costly and companies do not want to waste both time and resources in implementing software applications that would fail. It helps businesses tremendously to utilize a system for evaluating and measuring software capabilities.

Retail Market: Thrust in Software Solutions

Here is a list of various retail management software used in different departments of retail industry to enhance the performance and profitability of stores.

  • ERP Software-as-a-Service (SaaS)
  • Point Of Sale (POS) Solutions
  • Inventory Management & Control
  • Supply Chain Management
  • Reports On Performance
  • Customer Solutions
  • Accounting & Financial Management
  • Mobility Solutions
  • Social Networking
  • Business Analytics
  • Affiliate Marketing

Cloud solutions & Software-as-a-Service (SaaS)

E-tail and retail companies gets cloud support by leveraging the powerful ERP solutions. Retail operations can be managed online using a centralized database without making investments in infrastructure like server, firewall, licensing, anti-virus, etc. This software is easier to install and provides a number of benefits which include offline storage support (without an internet connection), push notifications, and supports multiple mobile platforms like iOS, Android, etc.

Point of Sale (POS)

POS software solution helps retailers to face some of the difficult challenges of retail market. A right POS software provides better shopping experience, improves productivity and drives sales of customers. Point of sale includes payments, cash management, security control, and employee management.

Inventory Management & Control

Retail business is supported by a robust inventory management and control software offering multiple channel and multiple location support. This software is flexible and can manage orders, billing, pricing, shipping and sales. You also get SMS alerts if a specific order level for each item is reached and also helps you to track the goods in various warehouses or locations.

Supply Chain Management

Supply chain solutions involves shipping products and services much faster, with better quality. The various components of supply chain management solutions are warehouse management, inventory management & control, wireless tracking, and point of sale solutions. Retailers can manage orders and stocks efficiently and can also make the supply channel very effectively.

Reports

Retailers can generate reports and analyze performance of stores, departments, customers, employees, stock, sales and products using the Reports software, which also helps retailers to maximize their efficiency and profits.

CRM Solutions

Customer Relationship Management (CRM) software allows retailers to capitalize on customers’ database and their history of transactions across sales channels and meet the challenges in retail market. CRM strategies provides a 360 degree view of customers and makes retail marketing solutions easy. It paves way for long-lasting and enduring customer relationships and is surely a loyalty addition for retailers and support them through some aggressive marketing campaigns and promotions at point of sale.

Accounting & Financial Management

All the accounting and financial needs of stores can be successfully managed, controlled and made easier with Accounting & Financial Management software. This includes bank accounts, inventory, vendor, billing; employees and payroll management which help retail companies to make some quick decision-making.

Web Store

Retailers can integrate eCommerce features to host their existing site adding online shopping, payment gateways, multiple language and currency options which are cost-effective and provides intuitive shopping experience to customers.

Mobility solutions

Retailers can harness the power of mobile technology on POS solutions to service customers anywhere, anytime – on the go. Mobile POS makes customer interactions engaging and they can get up to date product and store information by integrating GPS in smartphones and tablets. This helps retailers to provide high quality customer service, improve efficiency and increase profitability.

Analytics

With Analytics, business data can be transformed into meaningful information and enables retailers to take informed decisions and also gain a competitive edge over their rivals. Analytics software doesn’t need higher investments from retailers. It helps retailers to customize Analytics features thereby increase their sales volume, which will in turn increase their profitability and provide better ROI.

Affiliate Marketing

Retailers can create email marketing campaigns, search-engine optimization and affiliate marketing strategies which will increase revenues, reduce costs and improve ROI in real time basis. Discounts, deals, promotions, coupons, volume pricing and customer-specific discounts will drive sales exponentially and promote customer loyalty.

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